Facebook to Collect Users’ Conversations for Advertisers

Social media site already sent funeral home ads to man who announced he was battling cancer

Facebook will start telling advertisers what its users are saying about their products on the social media site.

The social media giant announced its plan this week to show marketers “what audiences are saying on Facebook about events, brands, subjects and activities” so they can get a “holistic and actionable view of their audience for the first time.”

“Marketers want to understand what people think about topics related to their business, so they can make their products and marketing more relevant to their customers,” Facebook’s press released announced. “In the past they’ve looked at the things people share online to get an idea of what people care about, but, until now, the information available offered a limited view.”

“To make marketing content more relevant for people and more effective for marketers, we’re introducing topic data to select Facebook partners.”

Facebook claims the program will strip “identifying information” from the data, but the social media giant doesn’t exactly have a stellar track record when it comes to its users’ privacy.

Furthermore, the press release doesn’t indicate whether users can select to opt-out of the program, which is a notable omission.

This program once again underscores how Facebook practically claims ownership on just about everything published on its site, including personal conversations, leaving its users with no realistic expectations of privacy.

Recently one Facebook user, Daniel Kapp, wrote a status message announcing he was battling cancer, and not long afterwards he started seeing ads on Facebook for funeral homes.

“I was just knocked off my feet to see that there on the screen,” he said. “It is just completely insensitive, and every time I tried to delete it, it appeared again.”

Facebook isn’t alone in this mass data collection; yesterday we revealed that Apple is recording and transmitting the voice data of Siri users.  Continue reading

No comments:

Post a Comment