Caught: L'Oreal forced to admit its anti-aging creams don't really work

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(NaturalNews) Another cosmetics company, L'Oreal, has been forced to admit that claims about some of its women-oriented products are simply untrue.

According to Britain's Daily Mail, the company has had to promise to federal regulators that it won't make any further claims that a pair of its popular anti-aging potions "target" or "affect" genes, part of a settlement with the Federal Trade Commission's Bureau of Consumer Protection.

The FTC says that L'Oreal is guilty of making "false and unsubstantiated claims" about the supposed anti-aging benefits of its Genifique and Youth Code products because they simply are not supported by hard science.

"It would be nice if cosmetics could alter our genes and turn back time. But L'Oreal couldn't support these claims," said Jessica Rich, the FTC director, according to the Daily Mail.

L'Oreal, the world's largest cosmetics company, had previously claimed that its Genifique products, which can sell for as much as $132 per container, are "clinically proven to boost genes" as well as stimulate the production of "youth proteins," which ostensibly result in "visibly younger skin" in one week.

According to the Daily Mail, the product's website features mentions of "cutting-edge science" as well as claims that the potion "recaptures the key signs of youth." Its "proof" section contains a handful of consumer testimonials, including this one from an "Anonymous" user: "This is the most amazing product, I will never go without it again." Continue reading

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